Cartier Cheich, also known as Cartier Paris-Dakar.

In 1977, rider Thierry Sabine got lost in the Libyan desert during the Abidjan-Nice rally. He was found 3 days later with his motorcycle.

Two years later, he organized the Paris-Dakar rally. During a dinner with the then-president of Cartier, Mr. Alain Dominique Perron, he mentioned his desire for a watch in the colors of the race.

After several sketches, Alain Dominique decided to give the case a sheikh-like appearance, to evoke the race logo. Thierry Sabine embraced the concept, and two "Three Gold Sheichs" were produced, one in rose gold and the other in white gold, with a Cartier crown.

Two people won these watches: Hubert Auriol and Gaston Rahier, both riding motorcycles in the early 80s. Gaston even stated in an interview that the watch was one of the most beautiful gifts he had ever received.

Cartier valued these watches at $180,000 in 2011, a price that must have skyrocketed since then, given how rare these models are.